|
You really have to give Bombardier Recreational Products' (BRP) marketing group
credit. If the saying "There is no such thing as bad press" is true, then BRPs
E-TEC infomercial was some of the best press they could have gotten.
More kilobytes of web bandwidth have been wasted discussing this infomercial
than than we would care to guess. Not all of it positive comments,
but then again, maybe that was the intent.
I f
you would like to see the infomercial (which originally aired in 2005), an
updated version is available on DVD from your local Evinrude dealer. It's not
available on the web directly from Evinrude. Early on, clips from the
infomercial were available as a download from the Evinrude website, but were
subsequently removed.
So what's all the fuss about? If you haven't seen the
infomercial, Evinrude basically goes over the E-TEC technology, explains the
benefits, then does some side-by-side comparisons with competing products.
Who do you think comes out on top? Duuuh....You shouldn't be
surprised to learn that E-TEC comes out on top in all the tests. After all, it
IS their infomercial.
Like every infomercial, they can't tell you outright lies, but they can
present their story in a way which seems to defy common sense, not to mention
the laws of physics. And that's where the controversy lies.
|
|
What kinds of things are we talking about? Following are the
issues that seem to create the most fervor amongst the public, in order of
decreasing adrenalin levels.
We've summarized and interpreted the available data, added additional
information that we've uncovered, and added our own analysis. Click
on the links below to see more on:
So what's our overall assessment of the
informercial?
The infomercial contains basically valid data. However, to
experienced boaters, the data is often presented in ways which appear to be
attempts to mislead consumers. If you can look past that, you'll see that
the infomercial makes a compelling case for E-TECs.
|