View From the Helm

You've got to hand it to the folks at Google - they come up with some clever ways to advertise. One of the neatest wrinkles (how's that for an oxymoron) is a concept they call "AdSense".

AdSense works like this:

• Google provides code to create small block or banner ads on your web page. The ads are paid for by their advertising customers.
  
  
• Google's software evaluates the content on the page where the ad appear, and tailors the content of the ad to match the page content (or as close as possible).
  
  
• The owner of the web page gets paid a small amount of money for people clicking through the ad to the customer's site.

Since our initial survey indicated you don't have a problem with limited advertising, we've decided to give AdSense a try, at least for a few issues. Check out the links on the left side of the page. This fits in well with the OSJ model. Since we don't wind up directly taking advertising money from anyone, we can remain objective as we work with different products.

So, if you want to help us keep the site going, click on some of the ads that you see - the spare change will be a big help in offsetting the cost of running OSJ.